When creating Google Ads, there are character limits that advertisers need to adhere to for various components of the ad. These limits ensure that the ads display correctly and provide users with relevant and concise information. Here are the character limits for different elements within Google Ads:
- Headline:
- Text Ads: The headline allows for up to 30 characters, including spaces. It is the most prominent part of the ad and should grab the user’s attention.
- Description:
- Text Ads: The description consists of two lines of text, each allowing up to 90 characters, including spaces. These lines provide additional information about the product or service being advertised.
- Display URL:
- Text Ads: The display URL shows the website address and appears beneath the headline. It can have up to 15 characters, not including the “http://” or “https://”.
- Path:
- Text Ads: The path is an optional field that appears in the display URL. It can have up to two paths, each with up to 15 characters. The paths can be customized to provide users with a better idea of the landing page they will be directed to.
- Description:
- Responsive Search Ads: Responsive search ads allow for multiple headlines and descriptions to be created. Each headline can have up to 30 characters, and each description can have up to 90 characters. Google Ads will automatically select and display the most effective combinations.
- Ad Extensions:
- Ad extensions, such as sitelink extensions, call extensions, or structured snippets, may have their own character limits depending on the type of extension. It’s important to follow the guidelines provided for each specific extension.
It is crucial to note that these character limits apply to Google Ads in English. Different character limits may apply to other languages. Advertisers should review the latest guidelines from Google Ads for any updates or changes to character limits.
By adhering to these character limits, advertisers can create concise and compelling ads that effectively convey their message to users. It is essential to optimize the limited space available and make each character count to attract clicks and drive engagement.
